Google is stepping up its game by integrating AI into its search engine. With the introduction of LLM Gemini, users will receive deeper and more complex responses. Demonstrations have been presented, notably integrating video and voice.
1. Google’s Emphasis on AI
At the developer conference I/O, Google was not stingy about the current trend: AI. Mentioned more than 120 times during the opening keynote, this technology permeates various products and services of the firm. In particular, its search engine will benefit from the advancements of LLM Gemini. Users will thus obtain more numerous and in-depth information from a larger number of websites and will be organized in a useful manner.
2. Previews Promoted by Gemini
It all starts with “AI Overviews”, a modernized version of “Rich Results”, previously seen on standard textual results. These overviews will soon come out of Google’s Search Labs to be accessible to all users in the United States, with the company hoping to extend its audience to “more than a billion people by the end of the year”. The automatically generated results from indexed and crawled websites will include familiar queries like “people also ask”, shopping results (which, of course, generate advertising revenue for Google), and the results of more complex questions formulated in natural language.
3. A Promising Demonstration Integrating Video and Voice
Google indicates that with these types of tools, internet users “will visit increasingly varied websites to answer more complex questions”. However, the firm will have to address certain concerns about Gemini’s black box aspect in the choice of responses and the impact of the technology on the referencing algorithms.
In another much more impressive demonstration, the presenters took a live photo with Google Lens, asked vocal questions about the context, and then obtained relevant results. The presenter took a video of an analog turntable, asked why “such element” did not stay in place, and he received step-by-step troubleshooting advice to repair the tonearm of the exact model of the turntable. This is the impression of “magic” that Google sought to give to the entire presentation… Except that it can only be experienced in the Search Labs, “soon”, and only in the United States.
